Meet the DWJ audience

They watch. They respond. They return.

The DWJ audience follows conversations about politics, business, relationships, health, social change, culture, sport and personal success.

01 / Reach

A cross-platform audience at scale.

Long video, short clips and live programmes give people several ways to discover DWJ content.

20M

Up to 15–20 million DWJ Facebook views per month.

Approximate DWJ YouTube views per month.

Approximate Political Headache Facebook views per month.

800K

Approximate Political Headache YouTube views per month.

Figures are indicative. Campaign reporting uses verified platform data for the relevant period.

02 / Who watches

A large share of the DWJ audience sits within the 25–44 age group.

Professionals, business owners, founders and people building careers.

Political audiences invested in public life, policy and governance.

Students and young professionals making choices about money, work and life.

Parents and households drawn to health, relationships, education and society.

Viewers connected to Kenyan stories, African public life and homegrown perspectives.

03 / Platform behaviour

We match the campaign deliverable to the way the audience uses each platform.

Long videos, short clips, live programmes and active audience discussion.

Full episodes, political shows, interviews and searchable long-form content.

Short videos, key quotes, episode moments and campaign discovery.

04 / Geography

Our strongest audience is in Kenya, with additional viewers across Africa and the diaspora.

05 / Strong subjects

Find your audience

Tell us who you need to reach and what you need them to understand or do.